Principles of Marketing: An Asian Perspective 4th Edition Pdf
For marketing principles courses that require full description. More than ever, marketers can make meaningful connections with their customers in a rapidly changing, social and increasingly digital market that helps students learn how to create value through customer connections and engagement. Has become important to. Marketing Principles, Asian Perspectives Provides an authoritative, comprehensive, innovative, administrative and practical introduction to the fascinating world of marketing both inside and outside Asia. Help students master today’s major marketing challenges. It is about creating a vibrant and interactive consumer community in Asia that makes products and brands an integral part of everyday life. To help Asian students understand how to create value and build customer relationships, Asian Insight provides important marketing information within an innovative framework of customer value. This textbook makes learning and teaching Asian marketing easier and more exciting for both students and instructors by offering a variety of vignettes, the latest company examples, and related case studies.
Principles of Marketing, An Asian Perspective PDF
Author(s): Philip Kotler, Gary Armstrong, Ang Swee-Hoon, Leong Siew-Meng, Tan Chin-Tiong, Prof Oliver Hong-Ming Yau
Publisher: Pearson, Year: 2017