The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement book pdf free download

The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement By Calvin Jones, Damian Ryan

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today’s media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned.

This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world’s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama’s 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today’s media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, Understanding Digital Marketing, Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world’s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama’s presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn.

Book Contents

Contents……Page 5
Acknowledgements……Page 7
Introduction……Page 10
The rapid evolution of (digital) marketing……Page 20
Case study 1 Dockers ‘pants dance’……Page 34
Case study 2 The truth about smart……Page 42
Case study 3 Doritos Hotel 626……Page 46
Case study 4 Lynx Primal Instinct……Page 54
Case study 5 Rage Against the Machine for Christmas number one……Page 62
Case study 6 Pizza Hut iPhone application……Page 68
Case study 7 The Photographic Adventures of Nick Turpin……Page 74
Case study 8 TurboTax Super Status……Page 80
Case study 9 the Spoonful……Page 88
Case study 10 in an Absolut world……Page 96
Case study 11 Wario Land ‘Shake It’ YouTube shake-up……Page 100
Case study 12 Wall-E……Page 106
Case study 13 The Best Job in the World……Page 112
Case study 14 Star Trek……Page 122
Case study 15 Shadow Napping……Page 128

 

The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement

Author(s): Damian Ryan, Calvin Jones

Publisher: Kogan Page Publishers, Year: 2011

ISBN: 0749460628,

Buy From Amazon


Related Results : the best digital marketing campaigns in the world,the best digital marketing campaigns in the world ii,the best digital marketing campaigns in the world ii pdf,the best digital marketing campaigns in the world mastering the art of customer engagement,the best digital marketing campaigns in the world mastering the art of customer engagement pdf

Related Posts